Premium Indoor Flower — Pouch
Curated indoor flower sealed in a matte-black, freshness-focused pouch. A discreet, portable format created to protect aroma, structure and presentation from shelf to session.
- 3.5g
- Resealable
- Indoor
Loyalty Over Everything.
Brand Guidelines — Volume One
ContentsBMF Cannabis Company
What this book
is for.
Everything here already exists. This book is the record of it — the identity as built and shipped on the BMF Cannabis Company site, written down so that packaging, print, retail and anyone working on the brand next can match it exactly rather than approximate it.
Screen values are the source of truth. Where a print equivalent is given, it is a translation, and the note on that page tells you what survives the translation and what does not.
- 01The brand at a glance03
- 02The story04
- 03The code — five pillars05
- 04Voice and tone06
- 05Approved language07
- 06The mark08
- 07Clear space and minimum size09
- 08The chrome finish10
- 09Logo misuse11
- 10Colour — the ladder12
- 11Colour in application13
- 12Typefaces14
- 13Type scale15
- 14Typographic detail16
- 15The Hundred — engraving17
- 16Product photography18
- 17Flower and place19
- 18The collection20
- 19The house cultivar22
- 20Six standards23
- 21Digital system24
- 22Motion25
- 23Retail and wholesale26
- 24Compliance27
Contents02
01 — The brand at a glanceBrand
Positioning
Everything black.
Everything black.
Nothing average.
Licensed California cannabis, built to one standard and finished in one colour. Small-batch indoor flower, live resin, and everything that comes after.
- CategoryAdult-use cannabis, California
- FoundedEst. 1985
- TerritoryStatewide retail & delivery
- Route to marketLicensed retailers only
- AudienceAdults 21+
- TaglineLoyalty Over Everything
- PillarsPower · Loyalty · Respect · Family · Justice
- PaletteMonochrome, black through chrome
- TypefacesPlayfair Display · Montserrat
- LicenceC11-0000000-LIC
What it is
A full adult-use collection presented in the language of luxury goods rather than the language of dispensary retail. Discretion, weight, and a single colour held across every format.
What it promises
Premium product, unmistakable presence. Top-of-the-room flower, hand-finished, batch-coded and third-party tested — sold only where the shelf is treated like a showroom.
How it behaves
Quietly. The brand never raises its voice to prove itself. Confidence is carried by restraint, detail and consistency, never by volume or by claims it cannot evidence.
The brand at a glance03
02 — The storyBrand
1985
The year the standard was set
“He didn’t wait for a seat at the table. He imagined a bigger table—and built an empire around it.” The founding principle
The Story
A vision bigger than one name.
Raised in Detroit, the visionary behind BMF understood early that presence could become power and loyalty could become legacy. His story is one of magnetic leadership, calculated ambition, family, music, culture and a relentless refusal to think small.
The name grew beyond its origins, entering a larger cultural language built around confidence, excellence and making something unforgettable from where you started.
This collection does not imitate the past. It carries forward its boldest principle: move with purpose, represent your people and build something that lasts.
Naming constraint — non-negotiable
The story is always told without naming the founder. Copy refers to “the visionary behind BMF”, “the founding principle”, or the year. No individual is named, quoted, or pictured in any BMF Cannabis Company material.
This is a hard rule, not a stylistic preference. It applies to web, packaging, print, retail, social and press.
The story04
03 — The codeBrand
The Code
Five words that decide everything else.
The pillars are not decoration on a wall. When a decision is close — a supplier, a partner, a claim, a discount — these are what settle it.
Power
Earned quietly and spent carefully. It shows up in the work, never in the volume.
Loyalty
To the people who were here early and the ones who never had to be asked twice.
Respect
Given first, to everybody — the grower, the budtender, the customer holding the jar.
Family
Not who you're related to. Who stays when there's nothing in it for them.
Justice
A legal market that doesn't forget who built the culture before it was legal to.
Using the pillars
Quote them sparingly and never all five at once in marketing. One pillar, tied to a real decision, carries further than a list.
The code05
04 — Voice and toneLanguage
Voice
Short sentences.
Short sentences.
Nothing oversold.
The voice is declarative and unhurried. It states what was done and lets the reader draw the conclusion. Where the site says “Machines are faster and cheaper. They also knock the trichomes off, so we don't use them,” it never says the flower is superior — it gives the reason and stops.
Sentences are short. Claims are specific and checkable. Adjectives are rationed, and superlatives are avoided entirely unless they can be evidenced on a certificate of analysis.
Do
- Lead with the specific: fourteen days, sixty degrees, single room, hand shears.
- Let a fact carry the boast. Describe the process; skip the verdict.
- Write in sentence case. Reserve uppercase for eyebrows and small labels.
- Use “we” for the company and “you” for the retailer or adult consumer.
- End on the plain statement rather than the flourish.
- Say “adults 21 and over”, “licensed retailers”, “batch-coded”.
Don't
- Name the founder, or allude to him closely enough that the name is supplied.
- Use street or crime vernacular to borrow edge. The brand reads as luxury, not as lore.
- Make health, medical or therapeutic claims of any kind.
- Use youth-coded language, slang, cartoons, or anything that could appeal to minors.
- Stack superlatives — “the best”, “unmatched”, “world-class”, “insane”.
- Promise potency figures outside what the batch COA supports.
Voice and tone06
05 — Approved languageLanguage
Locked lines
Loyalty Over Everything.
The tagline. Always with the full stop, always in Playfair Display italic when set as a standalone line. Never abbreviated to “LOE”.
- Positioning lineA vision bigger than one name
- Collection linePremium product. Unmistakable presence.
- DescriptorEverything black. Nothing average.
- Place lineDetroit. Where presence became power
- Cultivar lineGrown in the dark. Finished by hand.
- Standards lineSix steps. No shortcuts between them.
- Premium product
- Unmistakable presence
- Move with purpose
- Represent your people
- Build something that lasts
Boilerplate — short
BMF Cannabis Company is a licensed California adult-use brand producing small-batch indoor flower, live resin, pre-rolls, vapes, edibles and infused beverages. Everything black. Nothing average.
Boilerplate — longBMF Cannabis Company brings a blacked-out luxury language to a full adult-use collection. House cultivars are phenohunted in-house, grown in sealed single rooms, slow-dried, hand-trimmed and cold-cured before full-panel third-party testing. Products are sold exclusively through licensed California dispensaries and delivery services to adults 21 and over.
Terms — use the left column- Adults 21 and overnot “21+ only, no exceptions!”
- Licensed retailersnot “dispos”, “plugs”
- House cultivarnot “our strain”
- Batch-codednot “tracked”
- Full-panel testednot “clean”, “pure”
- Sessionnot “dose”, “medicate”
Approved language07
06 — The markIdentity
The Mark
One lockup.
One lockup.
No variants.
The mark is a single fixed lockup: a chrome-rendered serif “BMF” held between two hairline rules, with “CANNABIS COMPANY” letterspaced across the lower rule. It is not a wordmark plus a separate symbol — the rules are structural, not decoration, and nothing inside the lockup is reset or respaced.
There is no horizontal variant, no stacked variant, no icon-only version and no monogram. Where space is tight, the whole lockup gets smaller.
- Aspect ratio1000 : 905 — locked
- FormatWebP with alpha (screen) · vector (print)
- FinishChrome gradient, baked into the asset
- Alt text“BMF Cannabis Company”
- Ground#050505 to #17171A only
The mark08
07 — Clear space and minimum sizeIdentity
X
X
Clear space X equals the cap height of the B. Nothing enters the field.
Clear space
Minimum sizes
Measure it off the B.
The exclusion zone on all four sides is equal to the cap height of the letter B in the lockup. No type, rule, image edge, product, badge or page fold may enter that zone. On a photographic ground the zone must also be visually clear — a busy area of the image counts as an intrusion even though nothing is printed there.
- Print — full lockup28 mm / 1.1 in wide
- Print — foil or deboss34 mm / 1.35 in wide
- Screen — header74 px wide
- Screen — footer / hero130 px and above
- FaviconUse the supplied 64 px asset, not a scaled lockup
Below 28 mm the letterspaced “CANNABIS COMPANY” line fills in. If the mark must go smaller than that, it does not go there.
Clear space and minimum size09
08 — The chrome finishIdentity
Finish
Chrome is a light source.
The chrome effect is a fixed six-stop gradient running at 177 degrees — near-vertical, tipped a fraction off true so the highlight never reads as a flat band. It is the same gradient on the mark, on display type set in chrome, and on the engraving plate. It is not re-mixed per application.
Detroit. Everything black.
Gradient stops — 177°
- 0%#FFFFFF
- 30%#D6DBE1
- 48%#7C838C
- 60%#F2F5F8
- 78%#8E959D
- 100%#D9DEE4
Where chrome is allowed
- The logo lockup, always.
- Single display words or short lines — “Detroit.”, “1985”, “Are you 21 or older?”
- The engraving plate and its numerals.
- Foil, embossing and metallised substrates in print.
Never on body copy, never on a paragraph, never on a button label, never on more than one element in the same field of view. In print, chrome becomes a metallic foil or a duotone grey build — it is never simulated with a gradient of process inks at small sizes.
The chrome finish10
09 — Logo misuseIdentity
Never
The mark is supplied finished. It is not a starting point.
Also never: place the lockup on a photograph without checking the clear-space field is visually quiet; pair it with a second logo inside the exclusion zone; add a tagline, licence number or descriptor as if it were part of the lockup; or animate it with anything other than the approved sweep on page 25.
Logo misuse11
10 — ColourColour
Palette
One colour,
One colour,
nine steps of it.
There is no brand colour in the usual sense. There is a single neutral ladder from ink to chrome, and one warm accent held in reserve. Every surface in the identity is a step on that ladder — the interest comes from the interval between steps, not from hue.
Ink
Hex#050505
RGB5 5 5
CMYK60 50 50 100
RolePrimary ground
Pitch
Hex#0A0A0B
RGB10 10 11
CMYK60 50 50 100
RoleAlternate band
Coal
Hex#0E0E10
RGB14 14 16
CMYK60 50 50 100
RolePanels, selects
Graphite
Hex#17171A
RGB23 23 26
CMYK72 66 62 72
RoleGradient top
Slate
Hex#2A2D31
RGB42 45 49
CMYK68 60 55 60
RoleDeep rules
Steel
Hex#6D7278
RGB109 114 120
CMYK9 5 0 53
RoleQuiet labels
Ash
Hex#9AA0A7
RGB154 160 167
CMYK8 4 0 35
RoleBody text
Chrome
Hex#C7CBD1
RGB199 203 209
CMYK5 3 0 18
RoleAccent, focus
Bright
Hex#EDEFF2
RGB237 239 242
CMYK2 1 0 5
RoleHeadings, solid button
Amber
Hex#C2913A
RGB194 145 58
CMYK0 25 70 24
RoleWarnings only
Print note — Ink, Pitch and Coal are one colour on press. The distinction between them is a screen-only device and must not be specified as three separate builds; use a single rich black (C60 M50 Y50 K100) for large solids and K100 alone under small type. Where two dark tones must read apart in print, use a varnish or finish change rather than an ink change.
Colour12
11 — Colour in applicationColour
Proportion
Ink 82
10
6
2
Roughly 82 / 10 / 6 / 2. Bright is the rarest thing on the page, which is what makes it read as light.
Hairlines
- Standard rulergba(255,255,255,.09)
- Soft rulergba(255,255,255,.05)
- Weight1 px screen · 0.25 pt print
- Border on inputsBottom only, never boxed
- Focus ring1 px Chrome, 3 px offset
Text on ground
- Headings#EDEFF2
- Lede#B8BEC5
- Body#9CA3AB
- Labels#7A818A
- Placeholder#41464C
The amber rule
Amber is the only non-neutral in the system and it carries a single meaning: attention required. Form errors, an unchecked age confirmation, a compliance warning. It is never used to decorate, to highlight a product, or to signal a promotion. If amber appears on a layout and nothing is wrong, it is wrong.
Substrate
In print the ground should be a matte or soft-touch black stock rather than a gloss. The identity depends on the contrast between a dead-matte field and a specular highlight — foil, spot gloss or metallised chrome against uncoated black. A gloss ground flattens that difference and the mark stops reading as metal.
Colour in application13
12 — TypefacesTypography
Display
Aa
Playfair Display
A high-contrast transitional serif. Its thin strokes and sharp bracketed serifs are what let the chrome gradient read as metal rather than as grey fill — the highlight needs somewhere narrow to sit.
- Weights in use400 · 500 · 600 · 700
- Italic400 · 500 · 600
- RolesHeadings, numerals, pull quotes
- LicenceSIL Open Font Licence 1.1
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 & . , — “ ”
Interface and text
Aa
Montserrat
A geometric sans with a wide aperture that stays legible at the small tracked-out sizes the system leans on. Set light — 300 is the default text weight, and 500 is as heavy as the brand goes.
- Weights in use300 · 400 · 500 · 600
- Never700 and above
- RolesBody, labels, eyebrows, UI
- LicenceSIL Open Font Licence 1.1
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 & . , — “ ”
Both families are free under the SIL Open Font Licence and may be embedded in packaging artwork, installed on press systems and served on the web. Fallback stacks: Georgia then Times New Roman for display; Helvetica Neue then Arial for interface.
Typefaces14
13 — Type scaleTypography
Scale — screen values, fluid between the bounds shown
Detroit.
A vision bigger than one name.
Premium Indoor Flower — Pouch
Single-Room Grow
Every batch runs the same route from seed to seal.
No machine trimmers. No fast dry. No filler in the bag.
The House Cultivar
1G All-in-One
See the collection
California grown · Licensed & lab-tested · 21+
Measure is capped at 63 characters for lede and 66 for body. Nothing in the system is justified, and nothing is centred except the age gate, the engraving plate and the cover.
Type scale15
14 — Typographic detailTypography
Eyebrows
Every section opens with a tracked-out uppercase label in Montserrat 500 at 0.26em tracking. It names the section in two or three words and is never a sentence, never punctuated, and never repeats the heading beneath it.
The Collection
Premium product. Unmistakable presence.
Italic as emphasis
Headings carry a single italic clause in a lighter tone (#C4CAD1) — the turn in the sentence, not a random keyword. One per heading, and only where the sentence genuinely breaks in two.
Detail you have to lean in to see.
Specification rows
Facts are set as two-column rows with a hairline between: label left in #D4D9DF at weight 500, value right in #868D95, right-aligned. Never as bulleted lists.
- DryHang-dried 14 days at 60/60
- TrimHand-finished, never machine
Pull quotes and numerals
Pull quotes sit in Playfair italic above a hairline, with the attribution below in tracked uppercase. Large numerals — 1985, step numbers, the engraving 100s — are always Playfair, never Montserrat.
01
02
03
1985
Punctuation: curly quotes and apostrophes throughout, em dash with no surrounding spaces for asides, en dash for ranges. Ampersands only in navigation and labels, never in body copy.
Typographic detail16
15 — The HundredMotif
The Hundred
Detail you have to lean in to see.
A house motif, not a trophy. The engraving language of value — lathe work, rosettes, guilloche, fine line — redrawn in black on black and held to the same rule as everything else: the closer you look, the more there is.
It is a texture, not a graphic — never a badge, never a hero element, never the loudest thing on a surface.
Specification
- Tile300 × 300 px, repeating
- Opacity — page field3.5% to 5.5%
- Opacity — plate46% to 62%
- Stroke0.5 – 1.6 px, gradient stroked
- MaskRadial, clear at centre
- Centre lockup15.5% of plate width
- Behind the footer and the cover, at the lowest opacity.
- As the engraved plate on the site and on collateral covers.
- Debossed or blind-embossed on trays, tins, tubes and labels.
The Hundred17
16 — Product photographyImagery
Product
Black on black,
Black on black,
lit from one side.
Every product is photographed or rendered as a black object on a black ground, separated only by a specular edge and a soft floor reflection. Nothing is lit flat and nothing is cut out onto white.
Specification
- Ground#050505 — matched exactly
- FrameSquare, 1:1, product centred
- Key lightSingle soft source, upper left
- FillMinimal — edges may fall to black
- FloorShort reflection, no cast shadow
- Drop shadow0 40px 80px rgba(0,0,0,.9)
- FormatWebP with alpha, 1000 px square
Critical
The supplied renders carry a soft alpha edge tuned to #050505. Placing them on any other ground produces a visible halo. If a lighter ground is unavoidable — a retailer's own template, a marketplace listing — request a re-cut asset rather than compositing or masking the existing one.
Never- Lifestyle shots with hands, models or smoke.
- Coloured gels, neon, or purple “weed brand” lighting.
- Product on wood, marble, concrete or fabric surfaces.
- Cropping into the product so the lockup on pack is cut.
Product photography18
17 — Flower and placeImagery
Flower macro
The one place violet is permitted, and only as light — a radial wash at 20% behind the subject, never as a fill or a brand colour. Macro framing, deep field, frost legible at full size. The cultivar runs violet to near-black, so the image reads as almost monochrome anyway.
Place
Detroit appears once, as a full-bleed night skyline behind a single chrome word. It is atmosphere, not a claim of origin — the product is grown in California and the copy always makes that clear elsewhere on the same surface. The image is veiled top and bottom to black so type sits on a quiet field, with a radial darkening through the centre.
- VeilLinear to #050505 top and bottom
- CentreRadial 78% black, 52% × 44%
- TypeOne chrome word, one tracked line
Flower and place19
18 — The collectionProduct
The Collection
Premium product. Unmistakable presence.
Eight formats, one tone. Each product is presented with discretion, weight and unmistakable identity, and each is sold only through licensed retail. Copy for every item follows the same shape: what it is, how it is presented, who it is for.
Reserve Flower — Glass Jar
A premium glass-jar presentation reserved for select indoor cultivars. The opaque finish protects the contents while the weighted format turns every opening into a ritual.
- Opaque glass
- Select
- Child-resistant
Premium Pre-Roll
A ready-to-enjoy pre-roll filled with selected flower and housed in a protective black tube. Even construction and premium presentation make it a reliable grab-and-go format.
- 1g
- Glass tip
- Sealed tube
Live Resin Concentrate
A terpene-rich concentrate with a vivid amber appearance, secured in a compact glass jar. Developed for experienced adult consumers who value flavour, character and careful handling.
- Live resin
- Terpene rich
- Glass
The collection — flower and concentrate20
18 — The collectionProduct
Premium Live Resin Vape
A sleek all-in-one device designed for live resin oil and a consistent draw. The slim black profile pairs discreet portability with the collection's signature tone-on-tone finish.
- 1g
- Full spectrum
- Rechargeable
Assorted Fruit Gummies
Soft, fruit-forward gummies in a carefully portioned adult-use format. Presented in a reusable black jar with a colourful assortment and clear serving information on the compliant label.
- 10mg each
- 100mg total
- Reusable tin
Black Cherry Sparkling Beverage
A crisp sparkling beverage with a dark black-cherry profile, packaged in a slim chilled can. Designed as a measured, alcohol-free option for adult social occasions.
- 8.4 fl oz
- 10mg THC
- Alcohol-free
Executive Session Kit
A coordinated black-on-black accessory set featuring a rolling tray and precision tools in a travel-ready case. Designed to keep the ritual organised, discreet and unmistakably BMF.
- Rolling tray
- Tools
- Travel case
Naming
Descriptor first, format second, separated by an em dash: “Premium Indoor Flower — Pouch”. Where the format is obvious, the dash and second half are dropped. Products are never given proper names or nicknames.
Copy shape
Two or three sentences, 40–55 words. Sentence one is what it is. Sentence two is how it is made or presented. Sentence three, if used, names who it is for. No sentence begins with “Introducing”.
Fact chips
Three to four chips per item, uppercase at 0.12em tracking, hairline bordered. Weight, format, a material and a quality note. Potency appears as a chip only where the figure is fixed by format.
The collection — vape, edibles and accessories21
19 — The house cultivarProduct
The House Cultivar
Grown in the dark.
Grown in the dark.
Finished by hand.
The house pheno runs deep violet to near-black through the back half of flower, stacks a heavy frost, and holds its colour all the way through cure. It is hunted in-house and cut without sentiment — every run is judged against the last one, and the ones that don't win never make it to a jar.
No machine trimmers. No fast dry. No filler in the bag. What reaches the shelf is the top of the room and nothing else.
- EnvironmentIndoor, single room, sealed
- DryHang-dried 14 days at 60/60
- TrimHand-finished, never machine
- CureCold-cured in glass, burped daily
- TestingFull panel, third-party, batch-coded
The house cultivar22
20 — Six standardsProduct
Standards
Six steps. No shortcuts between them.
Every batch runs the same route from seed to seal. It takes longer than it has to. That's the point.
01
Phenohunt
Dozens of phenos run side by side under identical conditions. One or two survive the cut. The rest never see a second round.
02
Single-Room Grow
Sealed indoor rooms, hand-fed and logged daily. No outdoor, no light-dep, no blending rooms to make a number.
03
Slow Dry
Hung whole for fourteen days at sixty degrees and sixty percent humidity. Nothing is rushed to hit a drop date.
04
Hand Trim
Every bud finished by hand with shears. Machines are faster and cheaper. They also knock the trichomes off, so we don't use them.
05
Cold Cure
Cured in glass at low temperature and burped on a schedule until the terpene profile locks in and holds.
06
Test & Seal
Full-panel third-party testing for potency, pesticides, solvents, heavy metals and microbials. Results tied to the batch code on the label.
Numbered markers are used here and nowhere else in the identity, because this is the only content in the system that is genuinely a sequence. Do not apply the 01 / 02 / 03 device to feature lists, benefits or product ranges.
Six standards23
21 — Digital systemDigital
Buttons
See the collection
Read the story
No
Square corners, no radius anywhere in the system. Solid is the primary action, outline is secondary, ghost is a decline or dismissal. On hover the solid and outline states invert, and a light sweep crosses the button once.
Form fields
Emailyou@company.com
Fields are bottom-ruled only — never boxed, never filled. Labels sit above at 0.66rem with 0.14em tracking. Focus moves the rule to Chrome. Errors move it to Amber and nothing else changes.
Age gate
Are you 21 or older?
California law requires us to check.
The gate is the first thing any visitor sees, on a deeper black than the site itself. It is session-only and held in memory — no cookie, no persistent identifier, no data collected at the gate.
Structure
- Container1320 px max
- Gutter20 – 72 px, fluid
- Section rhythm72 – 160 px, fluid
- HeaderFixed, blurs and shrinks on scroll
- Nav0.72rem, 0.14em tracking, rule on hover
- Scroll offset88 px for anchored sections
- Selection#D7DBE0 ground, black text
Digital system24
22 — MotionDigital
Motion
Movement is a highlight, not an entrance.
The brand has one signature move: light travelling across metal. Everything else is either a slow ambient drift or a short reveal, and nothing bounces, springs, spins on hover or slides in from the side.
- Logo sweep — heroSkewed light band crosses the mark, 34% width, blur 6, screen blend9s loop · 1.1s delay
- Logo sweep — headerSame band, narrower, triggered by hover only1.1s once
- Button sweep45% band crosses on hover, opacity 0.280.85s once
- TickerContinuous horizontal marquee, duplicated track46s linear loop
- Engraving rosetteCentre guilloche rotates a full turn, imperceptibly120s linear loop
- Skyline parallaxBackground offsets against scroll, oversized 2% each sideScroll-linked
- Section revealFade with short rise as the section enters view, staggered for gridsOnce per element
- Nav underlineRule grows from left to full width0.35s ease
- Age gate exitOpacity to zero, then removed from flow0.55s ease
Rules
- One sweep visible at a time. Two competing highlights kill the metal effect.
- Reveals fire once. Nothing re-animates on scroll back.
- All ambient loops must be long enough to read as atmosphere rather than as animation.
Reduced motion
Where a visitor has asked their system to reduce motion, the sweeps, ticker, rosette and parallax all stop and the reveals resolve to their final state immediately. The site must be fully legible and complete with every animation disabled.
Motion25
23 — Retail and wholesaleTrade
For Retailers
Put BMF on your shelf.
We work with licensed California dispensaries and delivery services that treat the shelf like a showroom. Wholesale allocations run by batch and move quickly.
- Live wholesale menu with batch-level COAs
- Case pricing on flower, pre-rolls, resin, vapes, edibles and beverage
- Merchandising kit: trays, signage, display glass and co-branded accessories
- Budtender education sessions and staff samples where compliant
- Launch support, in-store pop-ups and delivery partner promotions
Merchandising standards
- Shelf groundMatte black, never lit warm
- LightingCool, directional, above the product
- AdjacencyNot beside high-colour brands
- FacingLockup square to the customer
- Signage typePlayfair and Montserrat only
- Retailer logosOutside the exclusion zone
Co-branding
Retailer and delivery partners may pair their own mark with BMF in shared assets, provided the exclusion zone is respected and the BMF lockup is never redrawn, recoloured or set on a light ground. Partner assets are approved in writing before publication.
Retail and wholesale26
24 — ComplianceLegal
Non-negotiable
Compliance is part of the design, not a footer.
Every public surface — web, print, packaging, retail, social — carries the age restriction and the licence. Nothing ships without a compliance read. Where these rules and an aesthetic preference conflict, these rules win.
- Age gateRequired before any content
- AudienceAdults 21+, or patients 18+
- IDGovernment-issued, required at purchase
- RouteLicensed retailers only
- Licence displayC11-0000000-LIC
- Marketing opt-inExplicit, unsubscribable
- Age confirmationCheckbox on every form
- Content, characters or placements that appeal to minors.
- Health, medical or therapeutic claims.
- Potency figures beyond what the batch COA supports.
- Free-product promotions or giveaways.
- Depictions of consumption while driving or operating machinery.
Government warning — verbatim
This product contains cannabis, a Schedule I controlled substance. Keep out of reach of children and animals. Cannabis may only be possessed or consumed by persons 21 years of age or older unless the person is a qualified patient. The intoxicating effects of cannabis products may be delayed up to two hours. Cannabis use while pregnant or breastfeeding may be harmful. Do not drive a motor vehicle or operate heavy machinery while under the influence of cannabis.
FDA statement — verbatim
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. For use by adults 21 and over only. Products are available exclusively through licensed California retailers.
Both statements are reproduced without alteration, at a minimum of 6 pt on packaging and 0.78 rem on screen, in Montserrat 300 at #A8AFB7 or darker on the black ground. They are never set in Playfair, never tracked out, and never placed over an image. This page records current practice and is not legal advice — confirm against the Department of Cannabis Control's current requirements before any release.
Compliance27
Loyalty Over Everything.
- Enquiries
- mathew@evoldigital.com
- Territory
- California — statewide
- Licence
- C11-0000000-LIC
© 2026 BMF Cannabis Company · Brand guidelines volume one · Adults 21+ · Prepared by Evol Digital